Course Description

AGRI 1325 - MARKETING OF AGRICULTURAL PRODUCTS

Introductory course covering the operations involved in the movement of agricultural commodities from producer to consumer. Essential marketing functions of buying, selling, transporting, storing, financing, standardizing, pricing and risk bearing.

Prerequisites

None

Course Goals (includes competencies, incorporation of SCANS, etc.)

To familiarize students with basic marketing strategies in the Agricultural industry, topics to include food consumption, marketing, processing, manufacturing, wholesaling, retailing, price analysis, competition, marketing costs, functional and organizational issues and the government and food marketing.

The student will be required to turn in a computer generated research paper and will also be required to give an oral presentation.

Instructor Information

S. Todd Fuller, B.S.; M.S.

Textbook Information

Marketing of Agricultural Products, 9th Edition. Kohls, Richard L. and Joseph N. Uhl.  Prentice Hall, Inc. 2002.

Lab Requirements (if any)

None

Students with Disabilities

Any student with a documented disability (e.g. physical, learning, psychiatric, vision, hearing, etc.) who needs to arrange reasonable accommodations must contact the Disability Services Office at the respective college at the beginning of each semester. Faculty are authorized to provide only the accommodations requested by the Disability Support Services Office. If you have any questions, please contact Donna Price at 713-718-5165 or the Disability Counselor at each college.

Academic Honesty

Academic dishonesty, CHEATING, will not be tolerated. If an individual is caught, punishment will be taken according to the Student Policies Handbook.

Attendance and Withdrawal Policies

Students are expected to attend classes regularly. Class attendance is checked daily by instructors. Although it is the responsibility of the student to drop a course for non-attendance, the instructor has the authority to drop a student for excessive absences. A student may be dropped from a course for excessive absences after the student has accumulated absences in excess of 12.5% of the hours of instruction (including lecture and laboratory time).

Course Requirements and Grading Policy

Exams (70%), Quizzes and Participation (15%), Attendance (15%)

Testing

The tests in this class will be computer generated over materials administered in class.

Make-up policy

Per college policy

Projects, Assignments, Portfolios, Service Learning, Internships, etc.

Various projects may be assigned by instructor.

Course Content

Introductory course covering the operations involved in the movement of agricultural commodities from producer to consumer.Essential marketing functions of buying, selling,transporting, storing, financing, standardizing, pricing and risk bearing.

Course Calendar with Reading Assignments

To be determined by instructor.

Other Student Information (clubs, tutoring, web resources, etc.)

Agriculture Consortium of Texas (ACT)
Gulf Coast Agribusiness Council (GCAC)
Texas Junior College Agriculture Association (TJCAA)